Sarah AlJindan

Software Engineer

Empathy is much stronger than sympathy — it leads towards compassion. Where you do more than a donation, you give up your time to help others who need you. 

This is something I learned from joining the volunteering world at a young age. My sisters and I were part of a big community in the city of Alkhobar because of my mother’s charitable and philanthropic work. She is the director of the Orphans Sponsorship Department at Fatat Alkhaleej Society. This experience not only gave me a strong work ethic but also made me more understanding of others.


My father is a retired doctor and university director. Both of my parents are role models, and they planted robust ethics in our minds as we were growing up.

Most of my family members work in the health sector, and that set the bar high. Everyone assumed I’d follow in the footsteps of my family but I chose a different path for myself, finding a passion for computers.

Thankfully, I have been blessed with the best support system anyone could ask for, my parents and siblings. I am the youngest in the family, and I would not be where I am right now without them, they are my backbone. I consider myself very lucky and aim to always make them proud of what I do.

Driven by my passion for technology, computers, and design, I did my bachelor’s degree in digital media at the University of the West of England, in Bristol, UK. My field of study included creative technologies, I was involved in game development, software engineering, web design, and animation. After that, my interest became more multidisciplinary, and I did my master’s in human-computer interaction (HCI) at the University of Bath.

It is an exciting new field of study where psychology and other social and behavioral sciences unite with computer science and related technical fields; it attempts to understand the human experience of using technology.

Being exposed to so many different disciplines in computer science, and doing several internships and placements focused on software engineering, I totally fell in love with programming.

I previously worked in Dubai as a senior front-end engineer at Seera Group, a leading Saudi travel, and tourism company. My position was connected with my field of specialization in HCI, but more focused on programming.

I did my master’s in human-computer interaction. It is an exciting new field of study where psychology and other social and behavioral sciences unite with computer science.

Working at the online unit for the travel agency, I was the middle person between the back end and the user. I learned a lot working alongside very supportive colleagues and mentors, definitely a fun environment to work in. 

As digital infrastructure grows in the Kingdom, people are becoming more creative, coming up with many creative ideas for businesses, websites, apps, which will need trusted software solution providers to bring them to life.

Currently, I live in Riyadh where I am still a senior front-end engineer at Hunger Station, the first online food-ordering portal in the region. I have more responsibilities now than in my previous job as I’m focusing on the B2B side (business-to-business).

I would love to start a software solution business in Saudi Arabia because I know that there is a market for it while there is a lack of honest providers.

Also, I feel this problem allows many people in the market to take advantage of clients, which slows down the whole market and ideas get lost. I want to establish a place to help people to bring their ideas to life, which will benefit all.

I am currently building my portfolio to begin my startup. I want to have a strong start and not enter the market prematurely. I want to take my time, preparing myself, searching and discovering local talents and building my team.

Working with startups has always been a fun, enriching experience for me. I worked in a lot of startups, and I know how much dedication someone needs to give.

The reward is a more intense and extensive experience because there is a lot of pressure on each individual to deliver. Having fewer people on the team means more responsibility on each person, which ultimately gives you a lot of insight.

I abide by the user experience guru Steve Krug’s motto “Don’t make me think.” It means that the most critical characteristic of any technical product is to make it self-evident, that users do not think about what they are doing while using it, everything has to be self-explanatory.

Follow Sarah AlJindan