Waad Abunayyan


Smile, believe in yourself, work hard for success, be yourself and do not try to be someone else. Draw from your experiences as you develop as a person along the way with love and passion, believing that you deserve it. That is my philosophy.

I was born in the US as both my parents were studying there at the time. My family moved around a lot due to the nature of my father’s work in the air defense sector. My mother played a great role in shaping who we are today, she raised my siblings and I to be responsible and honest. Both of my parents helped us be self-reliant and take responsibility for our endeavors and decisions. 


I am ambitious, stubborn and persevere to reach the goals that I believe in. I am that way because growing up, my parents made sure that we each got to talk about what went on in our day, speak our minds, and have open discussions before dinner almost every night. We grew to understand that by speaking our minds, we would become more confident and strive to better ourselves.

I graduated in marketing from King Faisal University in 2009. I also hold a diploma in planning and creating identity, business leadership, and a certificate in waste-recycling management.

After graduation I decided not to start work in the family business, Digital Phones and Communication Systems Co., instead, I set out to follow my dreams. It was a difficult decision but risks must be taken if you want your dreams to become a reality. 

I am a board member and founding partner in Abdulaziz Saud Abunayyan Trading Establishment (AWFR), a family-owned waste food-recycling company, the owner of EuroMENA Bridge SL of Recycling Solution, I’m also a jewelry designer in collaboration with Torches, a hobby and a passion of mine.

I was raised to be self-reliant and take responsibility for my endeavors and decisions, to accept the consequences and overcome the obstacles they may create. 

I’m the Vice Chairman of ICC, International Chamber of Commerce of Saudi Arabia and part of the international committee at ICC. I’m also a member of the Young Business Women in the Asharqia Chamber, a member in Oqal, a non-profit organization that focus on investment in entrepreneurs and I am also an entrepreneur. 

I was invited to speak at several events for up and coming entrepreneurs, to talk about my experience and help them in any way that I can. 

After taking a break from my family business, I returned back with a new vision, focusing on developing our projects planning, workflow and focus on developing our employees’ skills and more. 

This might seem strange to many women, but I was thinking outside the box in our culture and decided I want to promote the idea of ‘Reduce, Reuse, Recycle.’ Waste is an important issue for our society, the economy and the environment, and I decided that my immediate and future goals will be to make a difference. 

I don’t see the sky as the limit, I go beyond that. I see myself in the future as running towards my goals and achieving them accordingly. I want to grab as many opportunities as I can to develop myself, my career and focus on clean waste and recycling, micro-manufacturing factories and lastly, on encouraging entrepreneurs to go forward in their dreams and achieve their goals. By doing so, they will be able to provide the Kingdom with new innovative solutions and companies that can serve the purpose of contributing to the country’s economy in line with Vision2030. 

We are all responsible and as a united community, we’ll be able to provide for our generation and future regenerations. 

Follow Waad Abunayyan
Twitter:  @Waad_AbuNayyan
Instagram: @waad_abunayyan
Website: ar.awfr-sa.com

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